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bbhugme is developed by three Norwegian female chiropractors in close collaboration with award-winning K8 Industrialdesign.

After many years experience as chiropractors and many thousand treatments on pregnant women and women with newborn babies, we found a gap. Nine out of ten pregnant women experience some kind of back pain in pregnancy, and half of them experience pelvic girdle pain. Unfortunately the research shows that many women are having back and pelvic pain many years after pregnancy.

bbhugme was sprung from a chiropractic need to position their pregnant patients on their bellies in order to access their backs properly. A need that pregnant women also experienced in their homes. Lack of sleep due to uncomfortable sleeping positions is also the reason behind the development of bbhugme. Many women experience relief from back pain after delivery but it may be replaced by "nursing necks" or "nursing shoulders".

There are many products on the market recommended to pregnant families with small children and babies, and they all cover different needs. We wanted to reduce cost for families and at the same time cover all needs with one pillow.